![]() ![]() ![]() German auto manufacturer Audi, which is featured in the book and film, teamed up with comedian Vanessa Bayer in an online video that spoofs the series’ elevator scene. James, for example, “helped to create the blends Red Satin and White Silk” in the Fifty Shades of Grey Wine collection because, she says, “Wine plays an important role in Fifty Shades of Grey, reflecting the sensuality that pervades every encounter between Anastasia and Christian.” To stimulate buzz, Fandango has focused on content marketing efforts like quizzes, he said.īut Fandango certainly isn’t the only brand to benefit from a “Fifty Shades of Grey” tie-up.Īuthor E.L. “It’s no different than a dinner reservation,” Rockmore said. Plus, Valentine’s Day weekend – followed by President’s Day on Monday, no less – means both single girls looking for a girls’ night out and couples looking for a date night are scooping up tickets. “You take that and now the movie comes out, so there’s intrigue whenever you have any kind of book with that kind of buzz and fervor and bring it to the big screen. It was something they all shared and reveled in in some way,” said Adam Rockmore, vice president of marketing at Fandango. It was their self-indulgent experience. The book itself was a phenomenon among women. (Fandango declined to provide specific figures for ticket sales so far.) And, in the lead-up to its February 13 debut, Fandango says the movie represented more than 70 percent of ticket sales on the site for February 10. Movie ticket seller Fandango, however, says the film is the brand’s biggest R‑rated pre-seller in its 15-year history, as well as its biggest-ever Valentine’s Day opener. (Although, for the record, the Super Bowl spot was not a big hit among football fans, ranking 56th out of 61 in USA Today’s Ad Meter rankings.) That’s all you need to know,” and, “Like your Xbox and stuff?” it’s no wonder. With searing dialogue, like, “I had a rough start in life. And, last but certainly not least, the series also notes it is responsible for the inspiration of “countless” fantasies. The official Super Bowl spot, which itself has 3.2 million views, claims more than 100 million copies of the book have been sold to date and the trailer has been viewed more than 250 million times. And brands have taken note, as they, too, attempt to capture fans’ attention with themed content and products. ![]() There’s no – wait for it – grey area here: “Fifty Shades of Grey” is fan fiction that can easily get away with calling itself a worldwide phenomenon. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |